I recently contacted the LPGA in regards to their English proficiency requirements for all members. Without any standardized testing implemented, which means it's all subjective, the LPGA has the right to suspend and disallow any member of the LPGA from participating in any and all tournaments, due to the lack of their English skills...They feel that without a proficient handle in the English language, these players will hurt the "Entertainment" value of the LPGA. The following is their response:
From: LPGA Commissioner Carolyn F. Bivens
Date: Sept. 2, 2008
Subj: LPGA overview regarding the effective communication in English policy
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A great deal has been written this past week about the LPGA’s initiative to help members attain minimal English
language skills. For those of you who want more details and background, please go to
http://www.lpga.com/content_1.aspx?pid=17137&mid=4 where you will find an extensive overview.
Please feel free to respond and offer comments.
Let's start with a key point of clarity: we are not suggesting, nor will we implement, an “English only” policy. The
LPGA does not, nor will we ever, require English fluency, or even proficiency, from our international players.
As a U.S.-based tour, more than 65% of our events are held in our home country. For those events, we need our
members to attain a level of communication in English so they can:
A. deliver an enjoyable experience in the pro-am events at tournaments, which are the lifeblood of the
LPGA business model;
B. conduct their post-round interviews in English for the media; and
C. deliver a short acceptance speech after winning an event.
None of this is new. The LPGA has had a program for more than three years whereby we dedicate substantial
resources for the transition and education of our international members. This program includes an on-line learning
program, tutors and translators with the expressed goal being a functional ability to communicate in English within two
years after an international member has joined the LPGA.
The aspect which is new and received the vast majority of coverage last week is the penalty, which would be assessed
after two years if a player didn’t achieve the minimal ability to communicate in English. We do not view this as punitive
but rather as underscoring the importance of a core value on which the LPGA was founded: engaging and entertaining
our customers and fans. Without this most basic ability to entertain our customers, we will not maintain the current
levels of events much less grow. Nor will our international members have the skills necessary to maximize their
individual earnings potential by being able to communicate with prospective sponsors.
I’d like to offer a brief word about our events outside the United States. As part of our Board-approved strategic plan,
we are producing cultural briefings for each tournament beginning this fall. Among items shared with members will be
key phrases for communicating in the native language of the country in which the event is held. Additionally, we have a
number of members already using our on-line language services to learn other languages.
I believe as do the majority of our domestic and international members, the program we have implemented will benefit
the LPGA and every Tour member individually. Please feel free to send us your thoughts and comments.
Best regards,
Carolyn F. Bivens
100 International Golf Drive
Daytona Beach, Florida 32124.1082
Phone 386.274.6200 Fax 386.274.1099
www.lpga.com
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